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In a crisis, speed and honesty are key to communications (access required)

by Dani Grigg
Published: May 4,2009
Time posted: 1:00 am

In 1992, the Las Vegas Hilton installed the world’s largest sign. Their newly hired public relations director, Joanne Taylor, now of Boise-based Drake Cooper, was engaged in an elaborate song and dance to draw attention to this achievement.So when the 200-foot-tall sign came crashing down on hotel grounds one evening, what Taylor had on her ...



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