The world will feed the world (15545) 

The axiom that the U.S. would feed the world just won’t hold true, incoming CEO of J.R. Simplot Bill Whitacre, told the more than 200 business people this morning at the KBOI/NNU Business Breakfast. “When we were in 4-H, we were all told that we’d produce enough food to feed the world,” he said. “Suddenly, the reality is, we’re not going to feed the world, but the world is going to feed the world.”

Whitacre since that reality check, the truth is the U.S. is going to have to help the world understand how to be better land managers, crop producers, food processors and consumers.

He said while the focus of Simplot is not going to change, it’s only going to focus more completely on a changing global consumer. He listed several processes the company is looking into to improve what it already does well.

The changing economy during the past two years has also caused Simplot administrators to pause and question directions.

“It’s not longer about if – as a society or as a company – we have to do this,” he said.

Simplot is one of the top five privately held companies in the United States.

Whitacre said the company will remain in Idaho and will remain private for several generations to come.

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