LiveRez.com adds new SEO and SEM manager
Sam Martin has joined vacation rental software company LiveRez.com and will serve as the firm’s manager of SEO (search engine optimization) and SEM (search engine marketing).
He joins the staff after a two-year stint as a media buyer at Balihoo, where he personally managed more than 100 SEM campaigns.
In addition to his role managing SEM campaigns at Balihoo, Martin also planned and purchased traditional media advertising for clients across the United States.
Those efforts resulted in his promotion to senior media buyer within the first year.