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Blue Cross of Idaho appoints new president and CEO

The Blue Cross of Idaho board of directors has named Zelda Geyer-Sylvia the company’s new president and CEO.

Geyer-Sylvia became interim president and CEO in July 2012, replacing former President and CEO Ray Flachbart. Before that, Geyer-Sylvia worked as executive vice president and chief operating officer. She joined BCID in 2006. Prior to that, she was CEO at M-Care, a not-for-profit managed care company owned by the University of Michigan, from 1998 to 2006. She was vice president of plan administration at a Kaiser Permanente plan in the Northeast from 1996 to 1998. She was vice president and COO at Community Health Plan in Albany, N.Y., from 1985 to 1996.

Geyer-Sylvia earned her Bachelor of Arts from Middlebury College in Vermont and her master’s degree in public health from Yale University. She sits on the boards of directors for organizations including the Idaho Association of Commerce & Industry, the Idaho Association of Health Plans, the Health Quality Planning Commission, the Idaho Health Data Exchange, and Gov. C.L. “Butch” Otter’s Health Care Council.

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