The elevator pitch for every professional
POSTED: Wednesday, February 22, 2012 at 08:03 AM PTBY: Christy Rezaii
Imagine you’re standing in an elevator with another person who could be your next big client or investor. You’re asked, “What do you do?” Quick—in just a few seconds, what do you say? Do you stutter through, sounding unenthusiastic and unprepared? Or do you deliver the perfect pitch that leaves that person with your business [...]
In the world of social media, customers still come first
POSTED: Wednesday, January 25, 2012 at 05:26 PM PTBY: Christy Rezaii
Many small businesses feel the pressure to join the social media party, encouraged to spit out tweets, posts, likes and other chatter meant to enhance their brand. Maintaining an online presence is an important part of business strategy for many industries, but it’s crucial to include your company’s most valuable resource—customers—in the conversation. And a [...]
