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Lessons on Logos (access required)

Glenda LeGendre featured

Do logos matter? I have had many opportunities to work with diverse organizations over the years to help them develop logos and logo identity systems to define, illustrate, and grow their brands. One memorable one was for Sinai Hospital. From ...

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The right tone can establish an ‘environment of excellence’ (access required)

Karen Natzel Web

If I were to take the pulse of your organization today, what would the prevailing attitude, character or mood be? Is it consistent, or does it change with the direction of the headwinds? Is it congruent with the brand presented externally? ...

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Coverage for pre-existing conditions is impossible to insure (access required)

Stanley Hupfeld featured

Winston Churchill in the 1930s warned his fellow countrymen they should be very concerned about the rise of a German politician by the name of Adolf Hitler. While he was wildly excoriated for his prediction, he was ultimately proven to ...

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