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	<title>Idaho Business Review &#187; Pete Butler</title>
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		<title>What&#8217;s in a business name? A lot, it turns out</title>
		<link>http://idahobusinessreview.com/2010/03/11/whats-in-a-business-name-a-lot-it-turns-out/</link>
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		<pubDate>Thu, 11 Mar 2010 14:18:22 +0000</pubDate>
		<dc:creator>Pete Butler</dc:creator>
				<category><![CDATA[Columns]]></category>
		<category><![CDATA[For What It's Worth]]></category>
		<category><![CDATA[Pete Butler]]></category>
		<category><![CDATA[Valtrend]]></category>

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		<description><![CDATA[This is the first in a series of articles that will describe the trials and tribulations of starting a business &#8211; in this case, my new business valuation, litigation support and management consulting firm. If I do not get the name &#8220;right&#8221; and want to change it later, my future headaches could be substantial. Thus, [...]]]></description>
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