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Home / News / Commentary: Loyalty is about more than customer satisfaction (access required)

Commentary: Loyalty is about more than customer satisfaction (access required)

So, you think good service and a good product are enough to keep your customers loyal?Think again. Loyalty means three things: Your customers stay with you, buy more from you, and refer new customers to you. It is about creating a customer whose value that increases over time. These are the things that come with ...

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