Quantcast
Home / Advertising statistics (IBR Focus) (access required) /

Advertising statistics (IBR Focus) (access required)

&#149 The average consumer is exposed to 3,000 to 5,000 ads per day. Advertisers expect consumers to remember 1 percent of them. (Seth Godin, Permission Marketing, 1999)&#149 When consumers record and watch programs on digital video recorders, such as TiVo, they skip 92 percent of the ads. (Forrester Research Inc., The Mind Of The DVR ...

About IBR Staff