Quantcast
Home / News / UPDATE: An end to viral marketing? (access required)

UPDATE: An end to viral marketing? (access required)

(Note: Comments added by two Idaho marketing pros.) The Federal Trade Commission will start requiring advertisers that engage in word-of-mouth marketing to disclose the company they are representing. The Washington Post has the story. Viral marketing is supposed to be “the next big thing.” Advertisers plant a seed on a Web site, in a chat room, on ...

About IBR Contributor