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Marketing 101 for the 2010s (access required)

With 2009 now mercifully behind us, it's tempting to cast a jaundiced glance back at bank failures, layoffs and devastated stock values. Nobel laureate Paul Krugman, writing in the New York Times, did just that the other day, marking ‘09 - and the whole of the ‘00s, for that matter - as a big fat ...

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