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New York Times covers Idaho Power

The New York Times just ran a good story keying on Idaho Power Co. programs that provide monetary incentives for conservation. The Jan. 24 article also looks at Idaho Power’s current position on renewables such as wind power.

Local news organizations including the Idaho Business Review have covered these and other topics. We were there when Idaho Power cranked out inexpensive power and paid a stock dividend that some financial analysts considered too high. We were there when the Idacorp holding company formed, grew, diversified, and ultimately wound down non-core businesses. We have covered the rates that customers pay, and the trends and issues that impact Idaho Power and customers.

But Times reporter Kate Galbraith does something that reporters who are in Idaho Power’s service territory don’t do – at least not often. She does a nice job presenting the company – and to an extent, much of Idaho – in a way that can draw the interest of a reader who is nowhere near Idaho. For example, the story notes some of the challenges that distance and geography pose to doing business in the interior West, and makes some observations about the political environment in which Idaho Power operates.

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