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BLOG: Land realtors required to have advanced training

John Knipe

Realtors working in land now must have education and greater competence specific to land. The National Association of Realtors® added the discipline of “land” to the National Association of Realtors – Code of Ethics.

Article 11, of the Realtor Code of Ethics, says that land is now recognized as a specialized, professional service. Article 11 describes that Realtors® are in violation of the code of ethics if they participate in a land listing or land deal if outside their level of competence and training.

Realtors with little or no training and experience in land sales need to hire a professional with sufficient brokerage experience, such as a professional Accredited Land Consultant, to help them if they wish to work on a land related transaction. Otherwise, the Realtor must disclose in writing that he or she does not possess expertise, education or competence so parties in deal are aware that the Realtor they are working with does not have the specific marketing knowledge or training.

Knowledge and experience is one of the keys to success in real estate sales. A real estate license allows an agent to sell any kind of real estate. Most select a certain area to work in, a specific market and product to sell. For most Realtors, it’s a type of residential real estate.

The World Organization Land Federation (WOLF), The American Land College, and The Realtors Land Institute each offer advanced land education and marketing courses, lectures and events for real estate practitioners relating to: (1) farm and ranch; (2) undeveloped tracts of land; (3) transitional and development land; (4) subdivision and wholesaling of lots; and (5) site selection and assemblage of land parcels (6) land development and land brokerage; (7) Site Selection. (8) Timber.

Each of these organizations offer valuable classes real estate agents and brokers can complete to fully understand all the options and operations in the land brokerage business. And each offers instruction and mentorship leading to various land brokerage designations. The ALC (Accredited Land Consultant) designation is one such designation a land broker can attain and is indicative of a broker who has conscientiously applied themselves, to acquire the knowledge and practice of a professional.

Agents and brokers should take advantage of the educational opportunities available specific to marketing and selling farms, ranches, timber, land development that will enhance their credibility with clients, streamline learning, and accelerate earnings potential. Realtors who list and sell anything specialized need to make sure they are in compliance with Article 11 of the National Association of Realtors – Code of Ethics.
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John Knipe at [email protected] Knipe served two terms as Regional Vice President, Region 12, of the National Association of Realtors – Realtors Land Institute and is president of Idaho based company – Knipe Land Company Inc.


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