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Releases: U.S. Bank, mSnap, College of Idaho, College of Western Idaho

U.S. Bank donates $5,000 to Boise Public Schools Education Foundation
BOISE – U.S. Bank expressed its commitment to excellence in education with a $5,000 donation today to the Boise Public Schools Education Foundation.

The donation will support the Young Writer’s Conference, featuring author Terry Farley, for the 2010-2011 school year.”It is absolutely marvelous that U.S. Bank continued their financial support this year of the Boise School District’s Young Writers Conference,” said Jennifer Henderson, Executive Director, Boise Public Schools Education Foundation.

“Without their dollars, many students could not afford to attend nor could the conference provide such renowned authors for students to learn the skills of writing. We would like to express a very special thank you to U.S. Bank for their dedication and support,” said Dr. Stephanie Youngerman, Supervisor of Language Arts for the Boise School District, who coordinates the Young Writers Conference.

U.S. Bank is an active community leader in supporting education, and we’re particularly pleased to provide funding to the Boise Public Schools Education Foundation for the Young Writers Conference, said Lori Dizes, Senior Vice President for U.S. Bank. “We have supported the program for a number of years and are always awed by the innovative program.”

Marketron acquires mSnap; creates largest broadcast-based mobile ad network
HAILEY – Marketron, the leading provider of business software solutions and services for the media industry, today announced that it has acquired mSnap, the largest broadcast-based mobile advertising network in the U.S. and a leading provider of mobile advertising solutions. The mSnap solution is being delivered via the Marketron Exchange platform, providing clients with a mobile solution that includes audience engagement tools, mobile content and an advertising network that will help media companies grow both audiences and revenues.

The combined Marketron and mSnap mobile solution is uniquely designed to help media companies tap into new digital revenue streams, make broadcast programming more interactive and encourage audience loyalty.

The mSnap acquisition is a natural progression of Marketron’s integrated digital strategy to enable media companies, for the first time, to sell and fulfill both digital and traditional assets through a single, integrated platform. This will eliminate the operational complexity of managing the sale of diverse advertising assets through multiple systems and processes. As a result, clients will be able to offer their advertisers and agencies bundled, cross-media offerings through a unified solution.

“Mobile is one of the fastest growing advertising segments in our industry and mSnap has established itself as an innovative leader in the category,” said Mike Pallad, Executive Vice President of Sales for Citadel Broadcasting. “The acquisition of the company by Marketron, which offers a host of cross-channel solutions for media companies, will increase mSnap’s capabilities and development. We’re proud of our partnerships with Marketron and mSnap and look forward to the benefits this merger will offer our stations and advertisers.”

This acquisition will deliver an integrated software solution, advertising network and vast distribution channel to deliver a closed-loop solution with significant scale and impact. In addition, Marketron mobile will become the “go to” network that both mobile publishers and advertisers will use to offer and buy mobile ad inventory. Marketron is the first company in the industry to make this possible.

College of Idaho, College of Western Idaho join education partnership
NAMPA – College of Western Idaho (CWI) and The College of Idaho (C of I) joined forces today to formalize an articulation agreement that will provide students with a clear path toward earning a bachelor’s degree. The agreement allows CWI students to easily transfer to The College of Idaho and take advantage of C of I’s distinctive new PEAK curriculum, which launched this fall.

“This agreement signifies a natural partnership between two institutions,” said CWI President Bert Glandon. “Beyond the location and curriculum reasons for partnering, CWI and The College of Idaho both share a passion for lifelong learning and community support that is instilled in our students. We are pleased to present our students with this exceptional opportunity towards a bachelor’s degree.”

Students who earn an associate’s degree from CWI will be granted junior standing at C of I, including up to 70 transfer credits. These students will be required to complete one major and one minor to earn a bachelor’s degree at C of I. Also, students who earn 28-59 credits at CWI will be granted sophomore standing and will be required to complete one PEAK major and two minors at C of I.

“In its short history, the College of Western Idaho has improved access to higher education for thousands of students,” said C of I President Marv Henberg. “As we have many first-generation students at The College of Idaho, we appreciate CWI’s commitment to access. We are proud to be partners.”

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