Commerce takes the gold for marketing campaign
Idaho’s “Just Make the Shift” campaign, that seeks to lure businesses from neighboring states, has been named among the top marketing campaigns in the world.
The campaign, developed by the Idaho Department of Commerce and created by Drake-Cooper Advertising in Boise, was named a “Gold Winner” in the MarCom Awards, produced by the Association of Marketing & Communication Professionals.
The campaign consisted of the development of a web site — www.justmaketheshift.com – along with direct mailing pieces to businesses in Oregon and Washington. The Idaho Department of Commerce developed the campaign to lure neighboring states’ companies across the border.
The MarCom competition is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. More than 5,000 entries were received from the United States and several foreign countries.
Local Technology Firm Receives National Award
bMobile Software of Eagle, Idaho was presented a software achievement award in Las Vegas on Monday for its work with Intuit’s QuickBooks®. The award was presented by The Sleeter Group, the nation’s largest network of small business technology consultants. bMobile was selected from hundreds of QuickBooks® compatible programs in being recognized as a 2011 QuickBooks Awesome Add-On award recipient.
After reviewing all candidate applications, the Sleeter Group annually selects the most productive and effective technologies designed to enhance the line of QuickBooks applications produced by Intuit. The award further acknowledges that bMobile meets the highest standards of software design, ease-of-use by their business customers, and that it conforms to the Accepted Accounting Standards of Accountants.
bMobile Route Software was selected as one of this year’s Awesome QuickBooks Add-Ons because it provides superior functionality and seamless integration with QuickBooks that many wholesale distributors need,” said Doug Sleeter, the founder and president of The Sleeter Group. “By enhancing QuickBooks with the addition of these capabilities, small and mid-sized companies running on the most popular business accounting system are able to increase efficiency and productivity.”
“We are thrilled that our years of hard work have been recognized by our peers with such a prestigious award,” said Chris Macaw, president of the Eagle software firm. “bMobile’s total commitment over the last decade, to handheld computer technology is also being rewarded with remarkable sales growth over the last three years.”
The bMobile applications are designed for handheld computers, tablet PCs, PDAs and Smart Phones. The apps provide sales order entry, route sales management and scheduling, account maintenance and mobile inventory control.
NNU science students to present at Murdock research conference
Northwest Nazarene University will send 14 students to represent its School of Science and Mathematics at the 19th annual Murdock College Science Research Program Conference November 12-13.
Students worked long and hard alongside professors to research and prepare for their presentations. Junior chemistry student Lytia Smith, Greenleaf, Idaho, estimates she spent over 800 hours in the lab during her time as a student and over multiple summers. At the conference, Smith will present “Synthesis and Characterization of Cobalt-Doped ZnO” with Dr. Jerry Harris, associate chemistry professor.
Smith explains, “ZnO is a semiconductor in use today. I am trying to make it magnetic to open up more possible uses. Technological advances like this are more cost effective and safer for the environment.”
Other students are excited to share what they have been learning with the scientific community as they prepare for graduate or medical school. Senior biology student Ashley Egger, Portland, Ore., worked alongside Dr. Ron Strohmeyer, associate biology professor. Advances from this research will help find a substance to reduce the detrimental effects of Alzheimer’s Disease.
Egger expanded, “My research focused on the relative expression levels of a transcription factor expressed by microglia in the brain. I used real-time PCR (polymerase chain reaction) to analyze these expression levels, under both inflammatory states and inflammatory/drug treated states.”