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Home / IBR Headlines / Local businesses will spend more on marketing in 2011 (access required)

Local businesses will spend more on marketing in 2011 (access required)

For the nearly 25 years she's been in business, Deborah Johnson hasn't had to do much marketing. She's advertised in the Yellow Pages, and that's it. But with construction at historic lows, Johnson is changing her tactics. She has cut her Yellow Pages advertising in half, and in the coming year she plans to get outside ...

About Anne Wallace Allen

Anne Wallace Allen is the editor of the Idaho Business Review.