The convergence of technology and applications that continues to drive the wireless industry to ever-increasing levels of capability could be described as nothing short of amazing.
Even casual observers will agree wireless is profoundly changing the way people connect with the world around them.
The really good news for business, particularly small business, is that today’s wireless technology is allowing us to share all manner of data and information with our increasing number of mobile customers and workforces in real time and at a fraction of the cost thought possible just a year or two ago.
Huge gains in mobile device processing power are also driving down hardware costs. It is now entirely possible to replace laptops and desktop computers with smart phones and tablets, dramatically reducing capital costs without losing any essential functions.
Virtually every business productivity tool is now available on your smart phone: voice, data, news, video, mapping, recording, scanning, calendars, banking and document sharing, and hundreds of other applications that offer companies true mobile office capability.
The wireless networks themselves are also becoming much more robust. Advancing 4G-technology is exponentially increasing the reach, speed and data carrying capacity of the wireless networks. It is simply no longer necessary to tether your business to traditional wired voice and data lines.
Mobile technology is also opening up entirely new marketing opportunities for business. Mobile websites, opt-in SMS messaging and custom mobile applications are changing the way consumers search, shop and select the products and services they buy.
The productivity gains are real and organizations both large and small are transforming the way they organize and communicate with wireless communications.
It’s a revolutionary time for the wireless industry and we are extremely proud to be part of something so vitally important to the future of Idaho business and communities.
This column was written by Mark Urness, president and CEO of mybullfrog.com. He can be reached at (208) 472-3410 or firstname.lastname@example.org.