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Home / IBR Headlines / Seeking a jazzier way to market milk (access required)

Seeking a jazzier way to market milk (access required)

Idaho’s dairy farmers hope that jazzed-up packaging will help promote milk sales. Idaho’s milk production declined slightly in 2009, according to state Department of Labor statistics. It was the first such decline since at least 1975. Lifestyle drinks in colorful containers increasingly divert shopper interest and dollars from milk. Fluid milk consumption declined in the United States ...

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