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Blue Cross targets mall shoppers (access required)

Add health insurance to the impulse purchases available at the mall. Blue Cross of Idaho is setting up a kiosk near JCPenney and the Buckle clothing store at Boise Towne Square Mall to catch passers-by who might want to stop by and purchase a health insurance plan. The 10-foot-by-10-foot kiosk, due to open Sept. 15, will be ...

About Anne Wallace Allen

Anne Wallace Allen is the editor of the Idaho Business Review.