Home / IBR Headlines / Auto dealer Lyle Pearson dies at 87

Auto dealer Lyle Pearson dies at 87

Lyle Pearson, a Treasure Valley car dealer who had been in the auto industry since the 1950, died in Boise on June 17 at age 87. Pearson opened Boise’s first Mercedes-Benz car dealership in 1969 on Capitol Boulevard. The Lyle Pearson Co. grew to sell many more luxury car brands, including Jaguar, Land Rover and Porsche from his automotive complex in west Boise.

Pearson grew up in Twin Falls. After lettering in three sports and setting the state long jump record, he graduated from Twin Falls High School in 1944 and served in the Army Air Corps during World War II. After the war, he attended the University of Notre Dame on a football scholarship, graduating in 1950.

After working across the country for the Studebaker Corp. for 14 years, Pearson returned to Idaho in 1969.

A celebration of Pearson’s life will be held on June 21 at the Hillcrest Country Club.

About Brad Iverson-Long

Brad Iverson-Long is a reporter for the Idaho Business Review, covering banks, financial services, technology and new business.