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Deborah Cavanagh is chief marketing officer at Coldwater Creek

Deborah Cavanagh has joined Coldwater Creek as senior vice president and chief marketing officer, effective Sept. 16.

In this role, Cavanagh will lead Coldwater Creek’s multi-channel brand marketing and creative services.

Cavanagh has experience as a marketing executive with a track record of driving growth. She most recently worked as senior vice president for brand marketing at Loft, where she led the repositioning of Loft as a differentiated brand from Ann Taylor Loft. Before that, she was associate publisher for creative services at Vogue. She has held marketing leadership roles at industry-leading media brands including Harper’s Bazaar, Men’s Health, Condé Nast Traveler and Self.

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