Travis Dryden has joined Sovrn Creative in Boise, where he will advise and support clients with account planning, strategic marketing and creative development specializing in content creation and management.
Dryden has more than 20 years of experience with large agencies, small agencies, startup companies and military leadership. He has developed business-to-business and business-to-consumer campaigns in industries including agriculture, high-tech, automotive, construction, retail, education, insurance, health care, sports and consumer lifestyles.
Dryden previously helped manage emerging digital agency Wire Stone, was a senior creative in the Publicis Group, led marketing efforts for a startup enterprise software company, and helped expand two independent advertising and marketing firms.
Dryden is an honorably retired military veteran and earned his undergraduate degree from Ohio State University.