I wasn’t about to miss out this time. They released the Jamar Taylor bobbleheads for sale at 6 o’clock this morning. I was there one minute later.
At first, I was worried I still didn’t make it in time. After all, anticipating last year’s bobblehead frenzy, Jacksons had issued a press release stating they would begin passing out numbers for queuing up in line at 2 a.m. When I pulled up at the Fairview Jacksons – purportedly its most heavily trafficked store – there were quite a few empty parking spaces. Inside, the line was average – I was the fourth one back.
Had the rabid bobbleheaders already come and gone?
As I stepped up to the counter, I caught a glimpse of telltale bobble boxes stuffed into my fellow shopper’s bag across the aisle. The woman at the counter told me the limit was two per person.
“I thought there would be a line,” I said.
She rolled her eyes. “I thought so, too. I got here at 2,” she said. She added two others got their line numbers right after she did. Then a couple more stopped in to wait until the magic hour. But all in all, it was not the mad rush of yore. The store had received 76 bobbleheads, and there were still about 70 to go.
When I called the store at 8:36 a.m. and asked if they still had bobbleheads, someone named Bobby said, “We sure do.”
I pressed Bobby as to why the run on bobbleheads was so different from a year ago – did he think it could be because the Broncos had hit a bit of a slump?
He didn’t skip a beat. “Oh, yeah.”
Now, even if that’s not true — although I did hear ticket prices have recently been lowered — the thought that Boise Bronco fans could possibly be so fickle really bothers me.
I like to think of my hometown fans as a better lot than that. Bronco Nation should keep the Bronco Mania steady as she goes, right? After all, it’s much, much bigger than the expanded Bronco Stadium with the attached Steuckle Sky Center and the 34,000 blue-and-orange-clad attendees. Our Boise State Broncos have generated impressive team revenue, ramped up Boise State enrollment, and many say they’ve boosted our local economy big time. In fact, Jana Jones, director of economic development services at Boise Valley Economic Partnership, said being a Broncos name dropper opens economic development possibilities for Boise nationwide.
They may not be winning every game, but they haven’t lost their cachet, she said. Just say the word and conversation blooms. People start talking about their own Fiesta Bowl experiences — “I was up until the morning watching it,” said one East Coaster. “I couldn’t go to sleep until it was over.” Or they just want to know about that blue football field. “For us, it’s still one of the things that opens doors for consultants and business owners across the country – especially on the East Coast. There are so many fans there who live and breathe college football.”
In an article this summer on Forbes.com on the economics of football, the Broncos were singled out for the impressive revenue the program generated in the 2011-2012 season — $15+ million. Reporter Alicia Jessop said Boise State generated a higher net income than schools including Texas Christian, Northwestern and Louisville.
Tell you what: I hope all of the Jamar Taylor bobbleheads are sold today. If you hurry, you might just snag one. And I’ve get my iPhone calendar set to alert me at 5 a.m. on the rest of this year’s bobblehead release dates – Oct. 11 (Shea McClellin), Oct. 25 (DJ Harper) and Nov. 8 (Buster Bronco). I’m going to get them all (fingers crossed).
But if you missed getting a bobblehead and really, really, really want one – like I wanted the Kellen Moore boblehead last year – (read about the surprise ending here)– send me an email. IBR reader Beth Hagen of Kuna came to my rescue last year and offered me one of her Kellen Moores, inspired by the Starbucks customer who had anonymously bought everyone behind him a coffee that morning.
I’m ready to take her lead and pay it forward.