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Umpqua bringing ‘bank stores’ to Idaho (access required)

Umpqua Bank will roll out a new "bank store" model for its branches as it completes the rebranding that follows its acquisition of Sterling Bank. The $2 billion merger was final April 18. Now, the Portland, Ore.-based bank is rebranding to make its branches more inviting. “The name of the game is to make banking as non-threatening ...

About Brad Iverson-Long

Brad Iverson-Long is a reporter for the Idaho Business Review, covering banks, financial services, technology and new business.