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Boise Burger Kings ditch blue in favor of beige and gray

Teya Vitu//January 6, 2015

Boise Burger Kings ditch blue in favor of beige and gray

Teya Vitu//January 6, 2015

Burger King's new look has more subdued colors and the roof is out of play. Photo by Teya Vitu.
Burger King’s new look has more subdued colors and the roof is out of play. Photo by Teya Vitu.

The signature blue mansard roof is gone at four more Burger Kings in Boise as the fast food chain’s local franchise holder implements a new design the company has been rolling out across the country since 2010.

The Burger King restaurants on Broadway, Eisenman Road, Discovery Way and at 8378 Overland underwent extensive renovations from the end of September to the week before Christmas.

In the past 2½ years, Boise franchise holder HB Boys has renovated four other Burger Kings. The Salt Lake City-based company’s other two Burger Kings in Boise (Orchard/Overland and Fairview/Milwaukee) should be switched over to the new look in 2015, said Gary Moore, vice president of operations at HB Boys.

The new color scheme revolves around beige with a secondary gray at ground level. The red stripe from the prior generation remains. The same colors are in play inside, too. In place of the dominating mansard roof, short and flat awnings jut out from the flat walls.

Burger King long relied on the blue mansard roof, which was removed in fall at four Boise stores. Photo by Teya Vitu.
Burger King long relied on the blue mansard roof, which was removed in fall at four Boise stores. Photo by Teya Vitu.

HB Boys has spent about $350,000 to renovate the exteriors and interiors of each store, subsidized with reduced royalty payments to Burger King over periods ranging from two to 10 years, depending on contract details at each location, Moore said.

“We have a new power look,” Moore said. “We ripped off the mansard roof. We have new stucco. We have a 100 percent LED new lighting, new restroom tile, new dining room, new roof, new A/C.”

HB Boys owns all the Burger Kings in Boise. In all, HB Boys has 58 Burger Kings in Utah, Nevada, Wyoming and Oregon with 26 stores in Idaho. The company was started in 1985 by Idaho native David Williams, still its president, with two Burger Kings in Twin Falls and Burley. HB Boys first entered the Boise market in 1996, Moore said.

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