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Ivie & Associates buys CLM Marketing

Ivie & Associates has acquired Boise-based CLM Marketing and Advertising. Terms of the deal were not released. Ivie is a marketing firm based in Flower Mound, Texas, that opened a Boise office in 2014. CLM, an abbreviation of closed loop marketing, was founded in 2003. CLM’s president Brad Surkamer will oversee day-to-day operations of current clients.

“The synergy our companies form provides a solid foundation for us to move forward together while we continue to thrive,” Surkamer said in a news release.

Ivie has had 40 percent year-over-year growth for the past five years. Ivie CEO and Founder Warren Ivie said the acquisition is part of the company’s effort to to discover and implement new ways to achieve high quality end products and solutions.

About Brad Iverson-Long

Brad Iverson-Long is a reporter for the Idaho Business Review, covering banks, financial services, technology and new business.

One comment

  1. CLM does not stand for Closed Loop Marketing – it is not an acronym for anything. The business was formerly known as Closed Loop Marketing, but shortened the name after threat of litigation. Your phrasing is at best imprecise.