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A second life for an Internet-controlled cat toy (access required)

Three years after scrapping sales of its Internet-connected cat toy, Boise company Reach-in has lowered the retail cost of its iPet Companion HomePlay, improved the technology, and put it back on the market. iPet Companion lets cat owners play with their cat from anywhere in the world using only an Internet browser. The toy has been used ...

About Brad Iverson-Long

Brad Iverson-Long is a reporter for the Idaho Business Review, covering banks, financial services, technology and new business.