Tara Russell, founder of the Boise nonprofit Create Common Good, has stepped down from her CEO role with that organization to help Carnival Corp. launch a new brand of “social impact travel.”
Russell’s role with CCG has been slight for the last 18 months or so, said Kelly Parker, director of community engagement for the nonprofit, which provides job training and other services to refugees and others. Most of CCG’s day-to-day operations have been handled by CCG President and COO Don Berry. CCG was founded in 1999.
Parker said Russell will still be based in Boise, where her husband owns a business and where she will continue as the head of CCG’s board. But starting June 4, she’s president of a company she created with Carnival called fathom.
fathom is a travel company that allows travelers to immerse themselves in other cultures, “and systematically work alongside that community to make relevant contributions that endure,” said a spokeswoman for Carnival.
“She now leads the fathom team as it offers a unique experience to purpose-driven travelers who desire authentic, meaningful social impact opportunities,” the spokeswoman said.
The move won’t change much at CCG, said Parker.
“It’s really not a change in the day-to-day operations of the business,” she said. “She’s still interested in engaging in CCG, but she’s doing it from a different role.”