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New Ketchum start-up mashes online gaming with shopping (access required)

A start-up Hailey tech company is exploring the new frontiers of a genre called shoppertainment, backed with the confidence of a couple dozen investors willing to bankroll the venture for $651,000. Win Uru went live online Sept. 15 with a website that allows visitors to shop for “beads, baubles and chachkies” while playing games for cash ...

About Teya Vitu

Teya Vitu is an Idaho Business Review reporter, covering commercial real estate, construction, transportation and whatever else may intrigue him in the moment. Join me on Twitter at @IBR_TeyaVitu.