Northwest Cosmetic Labs in Idaho Falls expects to more than double in the next five years after coming off a nearly 500 percent growth rate over the past five years.
To that end, construction recently started on a 78,000-square foot expansion, the largest yet for a company that has expanded several times previously since starting in 1995 with 5,000 square feet at another location in Idaho Falls.
The new construction will give the formulator and manufacturer of medical devices, skin care and cosmetic products for private labels a combined 178,000 square feet in four neighboring buildings not far north of downtown Idaho Falls.
The new, tilt-up concrete manufacturing building should be ready in October or November, said Dallin Draney, a Northwest mechanical engineer.
Northwest custom-formulates each order for cosmetics and skin care product companies. It produces liquid-based products that fill tubes, bottle, jars and other packaging formats with lotions, lipsticks, and skincare products. Northwest does not do powders and it has no branded products itself.
“Companies are catching on that we are good at what we do,” said Riley Kurtz, Northwest’s marketing coordinator. “You can’t be a trend follower. You have to be a trend setter.”
Kurtz declined to release construction costs, annual revenue, client information or employee headcounts for the private company.
Northwest’s first expansion came with a 1998 move to the existing 15,000-square-foot design-built building on Technology Drive that was expanded over the years to the current 47,000 square feet.
In 2013, the company added a 23,000-square-foot building for research and development, production and warehousing lab and a 30,000-square-foot, 30-foot tall, high-rise warehouse building. The new 78,000-square-foot expansion came about swiftly.
“We started meetings in May last year. By August, we had final plans,” Draney said.
Exponential growth started seven years ago with the arrival of Matt Bryant as chief executive. Doug Rooney and Gary Voigt had co-founded the company with Rooney the prior CEO. NCL is owned by Clearview Capital Fund III, Voigt and other minority owners.
Kurtz said Northwest Cosmetic Labs intends to remain in Idaho Falls. The isolated location doesn’t deter client cosmetics and health care products companies.
“They love coming to visit,” Kurtz said. “Our sales representatives take customers on fishing trips.”
This plays into the strategies of Regional Economic Development for Eastern Idaho, which is promoting the region’s location between the nation’s largest wilderness and two national parks.
Northwest has more than 20 filling lines, where containers are filled with product, in the existing 47,000-square-foot-building. The new building will have capacity for about 30 filling lines but will open with 20 filling lines and 11 lines remaining in the original building, Kurtz said.
Northwest Cosmetic Labs does all phases of business at its 9.87 acre Idaho Falls campus. This includes research and development, compounding, packaging, warehousing and shipping, administrative and sales and marketing.