Gary and Beverly Shook are bringing the Coldwell Banker name back to the Magic Valley, the only Idaho population center, along with Pocatello, where the global real estate franchise network does not have a presence.
The Shooks acquired the longtime Canyonside Irwin Realty offices Aug. 10 in Twin Falls, Gooding and Hagerman with the conversion to Coldwell Banker completed two weeks later. The three offices are now known as Coldwell Banker Canyonside Realty.
Twin Falls has not had a Coldwell Banker office since 2000, Coldwell Banker spokeswoman Athena Snow said.
Gary Shook said it will be easier and more efficient to acquire new real estate tools with a national affiliation than as an independent operation.
Canyonside, which has been No. 1 in sales volume in the Magic Valley the past three years, has 49 real estate agents.
“Our agents are an older, more experienced agent base,” Gary Shook said. “We want to attract the next generation of agents for our future.”
He said as a Coldwell Banker office, older agents can serve as mentors but the office will also have access to a better technology base.
Gary Shook will become Canyonside’s designated broker on Sept. 1. He joined Canyonside in 2005 after 17 years as owner of a Twin Falls food processing and distribution company. Beverly became a Canyonside agent in 2013.
“We do plan on expanding, but we do not have a timeline for that,” Gary Shook said.