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Home / Commentary / ‘Mobile First’ is the surest way to market to millennials (access required)

‘Mobile First’ is the surest way to market to millennials (access required)

Millennials are the first generation of mobile users and have officially surpassed baby boomers as the nation’s largest living generation. According to MobCo Media, 1 in 5 millennials are, in fact, mobile-only users. “In the U.S., 83 percent of millennials own a smartphone and 18 percent are mobile-only users, meaning they do all their online activity ...

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