Quantcast
Home / News / Business News / Traditional lodgings, modern marketing (access required)

Traditional lodgings, modern marketing (access required)

Just a few decades ago, most people knew what the storied western lifestyle looked like. TV programs like Gunsmoke contained all the ingredients of the typical western, such as horses, cowboys, wide-open spaces, and nights around the campfire. Thanks to Hollywood, it wasn’t very hard to for dude ranch operators to explain what kind of services ...

About Anne Wallace Allen

Anne Wallace Allen is the editor of the Idaho Business Review.