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Home / Commentary / Lessons from the NFL’s aggressive enforcement strategy (access required)

Lessons from the NFL’s aggressive enforcement strategy (access required)

My hometown, Minneapolis, is the host city for Super Bowl LII, and, for trademark attorneys, it brings a treasure trove of trademark observations. The most striking to me is the NFL’s aggressive policing of its SUPER BOWL trademark. It is an enormously successful and valuable brand, so stopping unauthorized uses is important. (For example, you can’t ...

About Christopher J. Schulte