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Rediscovered Books acquires Rainbow Books

The Rainbow Books name will remain under new owners Bruce and Laura DeLaney, who also own Rediscovered Books. Photo by Teya Vitu.

The Rainbow Books name will remain under new owners Bruce and Laura DeLaney, who also own Rediscovered Books. Photo by Teya Vitu.

Rediscovered Books owners Bruce and Laura DeLaney have expanded into the used book market with their March 29 purchase of Rainbow Books – the house, property, books and all.

The DeLaneys, by arrangement with the seller, took over operations March 20 at Rainbow Books, the long-time State and 13th streets bookstore that had been for sale for a while.

The Rainbow Books name will remain as will the used-book concept.

“It is going to evolve,” Laura DeLaney said. “The evolution could entail expanding literature, history and non-fiction. We will expand the children’s section. We want a cool place to sit. We want to have some elements of Trip Taylor.”

Trip Taylor Bookseller in downtown Boise is entering its second month of a going-out-of- business sale.

Rediscovered Books opened in 2006 on Overland Road, moved to its Eighth Street location in 2010, and expanded there in 2015.

Laura and Bruce DeLaney estimate Sunflower Books has 26,000 books on the shelves. Photo by Teya Vitu,

Laura and Bruce DeLaney estimate Rainbow Books has 26,000 books on the shelves. Photo by Teya Vitu.

“There are more and more independent bookstores opening across the country,” said DeLaney, citing American Booksellers Association statistics that the number of independent bookstores in America have increased more than 35 percent since 2009.

DeLaney did not disclose the purchase price. The property, including an estimated 26,000 books, was listed for $299,900. Without the books, the Ada County Assessor assesses the property at $153,100.

The DeLaneys entered into discussions with prior owner Lauren Deines in December. The DeLaneys had wanted to open a second book store since early 2017.

Rainbow Books was established in 1977 and later moved into the 1,027-square-foot house built in 1956 that it currently occupies.

About Teya Vitu

Teya Vitu is an Idaho Business Review reporter, covering commercial real estate, construction, transportation and whatever else may intrigue him in the moment. Join me on Twitter at @IBR_TeyaVitu.