Boise has been chosen as the location for a site selector conference that will draw about 400 people to the city in the fall of 2020.
Thousands of people travel to Boise for conferences every year, but the Industrial Asset Management Council conference is significant because it will bring in the industrial real estate professionals who play a critical role in choosing sites for company moves and expansions.
Based near Atlanta, Georgia, IAMC is an association with more than 600 members, including senior real estate directors from large U.S. corporations such as 3M, BASF, PepsiCo., Corning Inc., General Mills, Weyerhaeuser and many others.
Boise started working on its bid for the conference in 2016, and the association signed a contract with venues and hotels in early 2017, said Carrie Westergard, executive director of Boise’s Convention and Visitors Bureau. BCVB worked with the Boise Valley Economic Partnership, the Boise Metro Chamber and several other groups on its bid package for the group.
“We’re usually up against several different locations,” Westergard said.
IAMC holds two major North America conferences each year, said Rya Hazelwood, the association’s director of marketing & conference programs. This spring’s conference is in Savannah, Georgia; the fall conference is in Philadelphia. In 2019, the conferences will be in Santa Barbara, California, and Milwaukee, Wisconsin; the spring 2020 conference will be held in Biloxi, Mississippi.
“It’s a great win for the whole valley, because they are the site selectors that most people would probably try to foster relationships with for years and years and years trying to get one of them to come to their community,” Westergard said. “We’re going to have hundreds of decision-makers who are going to be seeing Boise firsthand.”