Cassie Abel and Candice Pate have joined the board of Visit Sun Valley.
Abel is the principal at White Cloud Communication, a public relations firm, and the co-owner of Wild Rye, a women’s outdoor apparel company. She spent several years as the general manager of marketing at Grand Targhee Resort before moving to Ketchum to work as communications manager at Smith Optics.
She is a graduate of Colorado College and will serve in the emerging market seat on the VSV board.
Pate has been the director of the Sun Valley Film Festival for seven years. Previously, she was interim chief marketing officer at Visit Sun Valley and prior to that, vice president of Worldwide Marketing for the Hallmark Channel in Los Angeles.
She holds a bachelor’s degree in political science from Princeton University and will serve in an at-large board membership position.