A Seattle-based software company is planning to double its footprint in Boise in the next 18 months as it pivots to compete against megavendors such as Microsoft.
The company, Pyramid Analytics, makes business intelligence and analytics software, which helps companies find insights around their business operations and business performance, said CEO Omri Kohl. “If I’m in a manufacturing organization, and I want to see the entire process of the production line, from storage to marketing to sales to finance, I can see it with Pyramid from one place,” he said.
Previous versions of the software could use data only from Microsoft applications, but the most recent version is platform-agnostic, meaning it can work with business software from companies such as Oracle and SAP. “It opened us up to new markets,” said James Lomonaco, vice president of marketing. “We expect to see a pretty substantial uptick.”
Kohl founded the company in Israel after selling his previous company in 2008. Now headquartered in Amsterdam, it has a sales and marketing office in Seattle and an office in the United Kingdom, employing about 100 people worldwide.
The Boise office, opened in 2013, is a back office for sales and marketing, employing sales engineers, Kohl said. It houses about ten people in a nondescript building on Franklin Street.
Kohl chose Boise because he wanted to expand someplace close to Seattle by air with a technical and analytics hub. “Boise is all of that,” he said. “There is access to technical talent, and also experience in this space.” He plans to add more people in the next year and a half. “The plan is to double the team, depending on how well the market is going to accept what we have to offer.”
That may also require a new building, Kohl said. “There’s no shortage of good offices,” he said. “We want to have a nice location that’s easy to access. Once we expand, we’ll be in need for a larger space.”
The software is used by some major Idaho organizations, including Ada County, Blue Cross of Idaho, and Boise State University, as well as St. Luke’s Health System, which uses it to track patient safety and patient care, said Trish Redgate, a manager in data and analytics. Her department’s 30 employees use it to support the company with functions such as tracking patient medication and opioid use, she said. St. Luke’s has been using the software for about three years, since shortly before she was hired from Blue Cross, which was one of the early adopters of the product, she said.
The Pyramid software has been included for several years in the business intelligence “Magic Quadrant” from Gartner Inc., a Stamford, Connecticut company that ranks computer software products and companies. “Pyramid was historically a close Microsoft partner, which left it particularly vulnerable to Microsoft’s increased focus on the modern analytics and business intelligence market,” said Rita Sallam, research vice president for data and analytics. “In response, Pyramid has shifted its focus and rearchitected its platform to be well-suited for heterogeneous environments to compete more broadly in the market. It is differentiated by the fact that it supports a broad range of analytics use cases and both traditional reporting and modern analytics and business intelligence.”
Despite his fondness for Boise, Kohl said he isn’t planning to move the company from Seattle anytime soon. “Seattle is still literally the ‘cloud city,’” he said, referring to both its weather and its home to internet-based software companies such as Amazon. “It still makes sense to have the business development and high-level executives frequently in Seattle.” That said, if employees wanted to move to Boise, that would probably be an option, he said, noting that other company employees live in other locations.