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Beyond social media: Businesses find other ways to advertise

Ryan Knoll thought social media sites like Facebook would be the best places to advertise his brand-new home cleaning service. Then he had an epiphany. “Put yourself in the customer’s shoes. How would that customer go about trying to find the business?” says Knoll, whose company, Tidy Casa, is based in Phoenix. Ryan tried marketing on several ...

About Joyce M. Rosenberg