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Home / News / Business News / Catching up with SMHeuristics, as it adds products to its marketing services (access required)

Catching up with SMHeuristics, as it adds products to its marketing services (access required)

It’s not unusual for technology startups to hire people to help develop the initial product, but SMHeuristics is on the opposite side: Startup companies, and some established ones, hire it to help find customers. Some people call such companies “growth hackers,” but CEO Derik Ellis resists that term. “It’s not necessarily my favorite term for what we ...

About Sharon Fisher

Sharon Fisher is an Idaho Business Review staff writer, covering financial institutions, technology, and business development. She holds a bachelor of science in computer science from Rensselaer Polytechnic Institute, and a masters in public administration and graduate certificates in geographic informational analysis and in community and regional planning from Boise State University. She likes explaining things and going to meetings. Join me on Twitter at @IBR_SLFisher.