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Home / News / Business News / Catching up with SMHeuristics, as it adds products to its marketing services (access required)

Catching up with SMHeuristics, as it adds products to its marketing services (access required)

It’s not unusual for technology startups to hire people to help develop the initial product, but SMHeuristics is on the opposite side: Startup companies, and some established ones, hire it to help find customers. Some people call such companies “growth hackers,” but CEO Derik Ellis resists that term. “It’s not necessarily my favorite term for what we ...

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