Please ensure Javascript is enabled for purposes of website accessibility
Home / News / Business News / Catching up with Marketron, as it brings digital to radio advertising

Catching up with Marketron, as it brings digital to radio advertising

Radio, a venerable medium with a long history, is ready for the digital age. That's according to Jim Howard, CEO of Marketron, a Hailey-based company that originally provided revenue management software for broadcasters and is now moving into digital. The company's digital components let broadcasters sell additional, non-radio types of advertising, Howard said. Sales professionals can now offer ...

About Sharon Fisher