Touchmark at Meadow Lake Village in Meridian showed off its 39-home new addition on July 23 with an open house and neighborhood block party — celebrating another addition to the valley-wide trend of upscale senior-living developments.
The attached cottages are designed for residents looking for living spaces that offer privacy along with convenience and a sense of community, said Chad Mundy, executive director. Oregon-based Touchmark offers independent-living, assisted-living and memory-care options for residents.
The company has been doing business in Meridian since 2003, and has been in a constant expansion mode since then with the construction of homes and apartment buildings at the 40-acre site.
Mundy said the sneak peak block party is representative of its business model – reaching out to local residents and new arrivals in the Treasure Valley. Touchmark targets those 55-and-up who might like to rent and let someone else take care of the yard and maintenance.
Work crews were hard at work as live music played, appetizers and beverages were served and visitors, some of them accompanied by grown children, toured a model home.
The senior-living community has hired Boise-based Brighton Homes to build the 39 new homes in a part of the community called The Villas at Touchmark.
“They are built with a great attention to details,” said Mundy, who didn’t disclose construction costs. “We call this new offering ‘small living well done.'”
Each home offers up to 1,300 square feet of open-plan living. While individual homes are not customizable, various floor and exterior plans, as well as finish and fixture packages, are available. All homes include two bedrooms and two baths, single-car garage and front porch and patio space for entertaining.
The rents, which range from $4,800 to $5,300, clearly target a well-heeled older adult renter, a category that hasn’t escaped the attention of developers.
As the nearly 75 million-strong boomer generation (born 1946 to 1964) shifts into the empty nest and retirement phases of life — the largest generation ever to do so — some developers have spotted a big opportunity.
Enter the age-restricted housing choices that are cropping up across the Treasure Valley as folks downsize from their big homes into smaller abodes in these active-adult communities, including rentals. And each new development seems to be upping the game with bigger and better.
The Wolff Co.’s new apartment community in Eagle is the latest example of rental housing that caters to affluent seniors. Units rent for $2,850 to nearly $3,825 per month at Revel Eagle, which offers 146 studio, one- and two-bedroom independent living residences. They also come with a meal package in a chef-helmed kitchen, an add-on cost for those who’d rather have someone else do the cooking.
Mundy visited the Revel facility and said it has many nice features. What it lacks is the “continuum of housing choices” that characterize the Touchmark model. He added that Touchmark also “invests heavily” in staffing. There are 100 people on its dedicated care staff. The kitchen and dining crew is 75 strong; housekeeping and landscaping numbers 25; and there are 15 employees dedicated to the community’s “life enrichment” focus.
That includes booking excursions to Canada and other outings, like a recent white-water rafting excursion, which help make for a “whole new chapter of life that is very social,” said Mundy.
“One resident who is 95 years young had a blast” on the rafting trip, Mundy added.
The Villas at Touchmark will be available on a rental basis beginning this October.