Quantcast
Home / News / Business News / WaFd changes name so you know it’s a bank (access required)

WaFd changes name so you know it’s a bank (access required)

Tom Van Hemelryck, region president for Washington Federal – now WaFd Bank – knew he had to change its name when he looked at the results from a focus group. Van Hemelryck recalled participants saying, 'We didn't know you were a bank.' Some thought the bank was an arm of the federal government. Best of all was ...

About Sharon Fisher