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Home / Commentary / Marketing’s transformation from button-pushers to leaders

Marketing’s transformation from button-pushers to leaders

Marketing has changed dramatically for many companies, but not the perception that those who work in marketing operations are “button-pushers” --- carrying out tasks that require minimum skills. And that “button-pusher” stigma not only devalues what a marketing operations department does, but it hurts businesses that could benefit from marketing operations’  empowerment to do much more. Too ...

About Debbie Qaqish