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Higham named president, CEO of Idaho Potato Commission

Jamey Higham. Submitted photo

Produce industry veteran Jamey Higham will become the next president and CEO of the Idaho Potato Commission, effective in early 2022. Born and raised in Idaho potato country, Higham said he is looking forward to building on the spud’s strong global reputation for high quality. He launched his career in quality control at Walker Produce in Idaho followed by several years in sales at Potandon Produce in Idaho Falls. He spent five years at Ford Motor Company in marketing and sales after earning a master’s degree in international business marketing at Arizona State University’s Thunderbird School of Global Management. But the appeal of potatoes proved too strong to resist, Higham returned to Potandon Produce in 2003 for 13 years, ultimately serving as vice president of sales. In 2016, he was named president and CEO of Farm Fresh Direct, where he helped drive strong growth of the company’s conventional and organic potato lines. Higham has also given back to the produce industry throughout his career, as a current member of the United Fresh Government Relations Council and as part of United Fresh Produce Industry Leadership class 13. He has also given back to the community, serving for 12 years on the Shelley school board.  

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