Reconstruction of the U.S. Bank Karcher branch in Nampa (located at 1515 Caldwell Blvd.) began last year to update one-on-one office space for financial consultations, add a self-serve café inside the branch with coffee and other refreshments for customers, mobile tablets for all bankers, an in-lobby ATM that serves as a “one-stop banking” solution for customers to quickly withdraw, deposit and make payments to their online accounts and update the exterior appearance of the building. Construction concluded in March of this year.
The branch touts a “new look and feel,” according to Jennifer Fredrick, business line communications manager for U.S. Bank, as well as “award-winning design enhancements to improve the banking experience for customers.”
Fredrick said the reasoning behind the decided updates is that the U.S. Bank customer is changing; customers aren’t interacting with branches and banking the way they have in the past: “Branches are becoming less of a destination for routine transactions and more of a place for financial advice and education on using digital tools — we’re also seeing that reflected in an increase in demand for appointments. The new layout and features aim to provide more consultation and deeper conversations, and flexible spaces for customers to use do-it-yourself or do-it-together tools.”
When asked why the Nampa branch specifically, Fredrick said, “We have a long history in Nampa, and we take great pride in the relationship we have with our customers and the community.”
Idaho isn’t the first location to receive such an upgrade. Branches across the country have remodeled, and the Boise location (7100 W. State St.) has already undergone its own transformation, with a third Idaho location in Star set to finish remodeling in early 2023.
While there wasn’t necessarily a determined need to update for the Idaho market, U.S. Bank stated it recognizes a shift in customer behavior on a national level as well as a push for more integrated services throughout the in-person experience, online and through the app. The goal is to offer customers many avenues to solve their banking needs, with an emphasis on combining digital and person-to-person resources.
The addition of mobile tablets for all bankers allows an ease of service for customers anywhere inside the branch, which wasn’t an option with stationary workstations before. Now, they’re offering help at “customer support stations,” which will replace the historically well-known teller lines and will be an addition to traditional, limited consultation offices. Furthermore, customers now have access to three ATMs (outside the building, in the drive-thru area and inside the branch), cutting down on the occurrence of long wait times.
The branch held a grand reopening celebration the week of April 25. At the same time as the unveiling of the bank’s enhancements, the branch presented a $2,500 donation to The House Next Door, a local Nampa nonprofit organization that provides housing assistance to single mothers and their children while the mothers work toward their educational degrees.
The remodel was done by Sletten Construction Companies, which offers construction services across Idaho, Montana, Arizona, Nevada, Utah, California and Wyoming. According to the Sletten Construction website, the company has had a Boise office since 1986. The business has collected Idaho construction accolades over the years working on projects such as the Idaho State University Health Sciences and Performing Arts buildings, Borah High School and North Junior High School gym expansions, Shoshone-Bannock Tribal Justice Center, The River Club, Mad Swede Brewery, Kootenai County Jail expansion and more.
Fredrick noted that Nampa customers have responded quite positively to the change, especially to the convenience of having three ATMs on site, the ability to learn about new self-help features and digital capabilities and the in-house café.