Stacia Morfin has an established background in the leisure, tourism and travel industry that she has put to work as the owner and CEO of Nez Perce Tourism LLC. The Nez Perce homeland includes approximately 765,000 acres in north-central Idaho.
Morfin founded Nez Perce Tourism after an initial vision came to her in 2017 while she was spending time with her daughter.
Opening its doors in 2019, Nez Perce Tourism has gone on to become a cultural tourism company under Morfin’s guidance that focuses on offering visitors an integrated approach to cultural understanding and learning about Nimiipuu history.
Morfin has taken her company through the pandemic, where changes were made to operate in a limited capacity and she oversaw the opening of the Traditions Gift Shop that emphasizes shopping native, local and online.