PortaPros has hired Taelor Preheim as its marketing manager. In her role, Preheim will lead the company’s marketing and center of excellence capabilities, including marketing strategy and innovation, CRM, creative and content operations and go-to-marketing readiness. Since 2017, Preheim has obtained marketing skills by working with multiple small businesses to differentiate themselves through digital efforts and providing tactics for continued growth. After working towards her associate degree at College of Western Idaho, Preheim is continuing her education at Boise State University, pursuing her bachelor’s degree in integrated strategic communication. She focuses on business-to-business and omnichannel growth, market research, demand generation, digital marketing, loyalty and CRM. In addition to her professional work, Preheim actively participates in giving back to the community through volunteer work and committee contribution.