Visit Boise announced the finalists for its Recognition of Service Excellence (ROSE) Awards honoring exceptional employees in the tourism and hospitality industry. The awards recognize those who positively enhance visitor experiences with their enthusiasm and exemplary service. Winners will be announced on April 5 at a ceremony from 6-9 pm at the Morrison Center.
“These awards are important because hospitality employees are the first point of reference for a lot of visitors that come to the area,” said Carrie Westergard, executive director of Visit Boise. “Either the very first time or as a repeat guest, they give visitors their first impression of Boise. So, we want to elevate and recognize those who are doing their jobs exceptionally well and carry that forward.”
The hospitality industry is the third largest industry in Idaho after agriculture and technology and generates more than $1.9 billion in direct travel spending in Southwest Idaho. Idaho’s tourism industry has recovered well since the pandemic. The state is up 9 percent in passenger travel from 2019 numbers with almost 4.5 million travelers. Group and event business for 2023 is on pace to be a record year, surpassing 2019 numbers.
Visit Boise’s Spirit of Hospitality Award will be given to Dan Prinzing, Director (retired) of the Wassmuth Center for Human Rights. He is being honored for his stewardship of the Anne Frank Memorial and the Wassmuth Center’s educational programs that create unique experiences for visitors and residents alike. Spirit of Hospitality recognizes one who consistently and positively contributes to the betterment of our community, their organization and the hospitality industry overall.
This year, Visit Boise adds a staff selected Community Impact Award. This award recognizes one individual who made a significant contribution to the community. This 2023 Community Impact Award will honor Pam Draper, ODP Administrator at Idaho Youth Soccer Association. Draper has elevated Boise as an elite youth soccer destination. She has successfully brought the U.S. Youth Soccer’s Far West Regional Championships to Boise for several years in a row. The Far West Championship is the largest event Boise hosts, adds more than $11 million to the local economy and supports nearly 2,000 jobs.
Other category finalists:
Bar/ Tasting Room
Behind the Scenes
Manager of the Year
2023 ROSE Award Judges
2023 judges were selected prior to opening public voting