Senior care franchise targets expansion in Coeur d’Alene

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COEUR D’ALENE, ID – Right at Home, an in-home health care provider with a network of 700-plus locations, is planning an expansion in Coeur d’Alene. This presents local entrepreneurs with an opportunity to enter the caregiving sector. Right at Home’s core business involves professionally trained caregivers assisting seniors and individuals with disabilities in their homes. 

Coeur d’Alene, home to an aging population of nearly 50,000 seniors, represents a promising market for Right at Home’s services, the company stated. The city’s increasing employment rate in 2023, coupled with the opening of new businesses like a surgery center, make it an attractive location for a Right at Home franchise.

“Right at Home starts with our passionate franchise owners, and we’re excited to partner with the people of Coeur d’Alene,” said Jennifer Chaney, vice president of Franchise Development. “We are seeking passionate individuals who aren’t just looking for a business to make a living. Entrepreneurs should choose Right at Home to make a positive impact on their communities and the people for whom they provide care. Our mission is to improve the quality of life for everyone that we serve.” 

According to Right at Home, the franchise is seeing an increased demand for quality in-home care services across the country as the baby boomer generation reaches its senior years. In 2020 and 2021, they navigated the challenges posed by the pandemic and exceeded its growth targets of 40%. 

In 2022, Right at Home continued its expansion efforts by providing in-home care services to families in new markets across the country. This year, the franchise has outlined further plans for expansion, with Coeur d’Alene being one of the targeted locations.